Customer delivery requirements in an omni-channel context
Delivery expectations have tremendously changed over the past few years. Because customers can now easily compare brands and sales channels, they have become increasingly more demanding. As a major criterion for making decisions, delivery must be quick and reliable. Customers must rest assured that they will receive timely deliveries of the products that they themselves tend to order with less time in advance.
Companies therefore must offer a proactive delivery promise because securing their market share depends on it.