Move beyond mistrust
Share your strong values with consumers!
In our era of hyper-competition, the sharing economy lays down new reference points.
Our buying habits are changing, with consumers constantly looking for more meaning and feeling.
Faced with these changes, retailers are trying to evolve in line with their values in order to better ensure customer loyalty.
Customer loyalty can take a militant turn: the more committed the retailer is, the more it attracts commitment.